What this site stores
Cookies and similar technologies can remember information in your browser. Upgraded Intelligence uses local storage to remember your privacy choice and, only if you accept analytics, Google Analytics cookies to measure use of the site.
Essential preference
| Name | Purpose | Duration |
|---|---|---|
ui_cookie_consent | Remembers whether you accepted analytics cookies or continued without them. Stored in local storage rather than as a cookie. | 180 days |
This preference is necessary to remember your choice. It does not track you across websites.
Cookieless measurement
The Google tag loads with analytics and advertising storage denied. Before you choose, or when you continue without analytics cookies, it can send limited consent-mode signals such as the requested page, consent state and basic technical information. It does not set analytics cookies in this mode, and our custom Atlas, research and referral interactions are not sent.
Optional analytics
| Name | Provider and purpose | Duration |
|---|---|---|
_ga | Google Analytics. Distinguishes visits so we can understand aggregate readership and use. | Up to 2 years |
_ga_JXM6SC46RC | Google Analytics. Maintains session and measurement information for this website. | Up to 2 years |
These cookies are not set until you select Accept analytics cookies. Advertising storage, Google Signals and ad personalisation remain disabled. Google provides more information about how it uses cookies.
Change or withdraw your choice
Select Cookie settings in the footer at any time. Continuing without analytics cookies returns the tag to cookieless measurement and removes the Google Analytics cookies accessible to this site. You can also remove cookies and local storage through your browser settings.
Contact
Questions about this policy can be sent to hello@theupgradeauthority.co.uk. Our wider handling of personal information is explained in the privacy policy.