Who is responsible for your information
Upgraded Intelligence is published by The Upgrade Authority Ltd. The Upgrade Authority Ltd is the data controller for this website.
Our registered office is Henleaze House Business Centre, 13 Harbury Road, Henleaze, Bristol, England, BS9 4PN. Privacy questions and rights requests can be sent to hello@theupgradeauthority.co.uk.
Information we collect
When you browse the site
Our hosting provider processes technical request information needed to deliver and protect the site. This can include your IP address, browser and device information, the requested page, date and time, referring page and diagnostic or security information.
If you accept analytics
Google Analytics collects information about visits and interactions, including pages viewed, approximate location, device and browser category, referral source and how the Atlas and research library are used. We do not enable Google advertising signals or ad personalisation for this site. Analytics does not load unless you accept it.
If you contact us
We receive the details you include in your email and any later correspondence. Please do not send confidential property or personal information unless it is needed for your enquiry.
Why we use it
- To operate, secure and diagnose the website, based on our legitimate interests in providing a reliable public research service.
- To answer enquiries and correction requests, based on our legitimate interests and, where relevant, steps taken at your request before entering a contract.
- To measure readership and improve the Atlas and publications, but only with your consent.
- To meet legal obligations or establish, exercise or defend legal claims where necessary.
Who receives information
We use Vercel to host and deliver the website. If you accept analytics, Google processes analytics data for us. We may also share limited information with professional advisers, suppliers working under our instructions, or public authorities where the law requires it. We do not sell personal information.
Some suppliers may process information outside the United Kingdom. Where that happens, we rely on recognised safeguards such as adequacy regulations or approved contractual protections.
How long we keep it
Google Analytics event-level data is configured to be retained for 14 months. Technical security and diagnostic data is kept only for the period needed to operate and protect the site. Correspondence is kept for as long as needed to answer the enquiry, maintain an appropriate record and meet legal obligations.
Your choices and rights
You can accept or reject analytics when the site first asks, and change that choice at any time through Cookie settings in the footer. Depending on the circumstances, UK data-protection law may give you rights to access, correct, erase or restrict your information, object to its use, or receive a portable copy. You can also withdraw consent without affecting earlier lawful processing.
Contact us first if you have a concern. You also have the right to complain to the Information Commissioner’s Office.
Changes to this policy
We will update this page when our services, suppliers or legal obligations change. The date at the top shows the current version.